Animations for charities

We create custom charity animations that engage, educate and entertain


Police officer with boy and girl outside Police station in Divert Youth Intervention animation

Bespoke animations for charities

From raising awareness to explaining or simplifying complex concepts, whatever your goal, our custom animations for charities bring stories to life.

By combining creative visuals with a carefully curated storyline and quality production, our animated videos are powerful tools for charities.

 


Wild flower garden in Brent Gets Wilder animation

Why should charities use animation?

As charities look for ways to make their campaign content and resources more impactful, animations offer a cost-effective solution.

By highlighting important issues and conveying emotive messages with sensitivity, empathy and compassion animations can simplify complex messages. They can make information accessible to engage new audiences or deepen connections with existing supporters.

Read more about why explainer animations work for charities.


The Alternative View Studios team

Why choose AV Studios?

At our London-based animation studios, our team has over twenty-five-years’ experience of producing custom animations for charities, not-for-profit organisations and NGOs.

We work with our clients to get to the heart of the project brief. We then apply our creativity and technical expertise to develop bespoke animations that tell stories, raise awareness and engage audiences.

Take a look at some of our animated videos for charities

 


Where to start?

Every project starts with a clear animation creative brief. Begin with the basics. It might seem obvious, but think about:

  • The purpose of the animation – what are its aims?
  • Its target audience – who’s it aimed at?
  • Where will it be used?
  • How long do you want it to be?
  • When’s the deadline 
  • What’s your budget?

We’ve put together a handy guide to how to write a brief for an animation.


How charity animations are brought to life

Every project is unique, but the steps to creating an animation are based on eight key stages. You can read about how we bring animations to life, but in summary, here are the key steps and a rough idea of the timescales for developing a 3-4-minute animation:

Script

The script is one of the most important components of your animation. It creates a clear story structure and directs character interactions and dialogue.

You’ll know the story you want to tell and the messages you want your animation to share, but it can be tricky to know where to begin when it comes to writing your script. No problem; we can work with you to draw out the key points you want to convey and how to articulate them.

1-2 weeks

Illustration style

With the story outlined in your script, we’ll then create illustrations of the key characters and one of the scenes in a style that fits with your message.  

We don’t have a house illustration style, but our characters and scenes always include strong and flat colours, patterns and detailed elements. Combining these recognisable scenes with graphics, we create a visual language that resonates with your audience. 

If you have brand guidelines you need us to stick to, we can create an illustration style that works with your brand identity.

1 week

Voiceover

With the script finalised, you now need the right voice, or voices, to tell your story. As well as complimenting the animation, the voiceover plays a significant role in delivering your message, adding personality and capturing your audience’s attention. 

There’s a lot to consider when choosing a voiceover artist—for example, the tone of your message and the characters’ genders, accents or languages. We’ve got access to a range of voices, accents and languages, and we’re experienced at offering guidance on what works best.

1 day

Storyboard

When the script and the illustration style example have been signed off, we’ll create a static storyboard. Lines from the script will be added to the illustrations so it’s clear which image goes with what text to tell your story.

1-2 weeks

Animatic

When the storyboard has been approved, we’ll time the static illustrations to the voiceover and add some basic music and sound effects, which we’ll share for feedback.

1 week

Animation production

With the animatic agreed, we can work on the final stage of your animation. Here’s where the magic happens. As well as animating the film we’ll add music and sound effects to really bring your animation to life.

2-3 weeks

Final film

When we have a completed version of the film, we’ll share it with you using Vimeo Review so you can add any final comments and suggest minor tweaks. Any more significant updates, such as changes to the previously agreed action, may delay the schedule and add to the costs.

1 week

Final delivery and clips for social

When all your stakeholders are happy with the film, the HD MP4 animation will be shared via WeTransfer or Vimeo. We can also deliver animation 15, 20 and 30 second clips in different aspect ratios for use on social media platforms.

Clients

Young Minds logo
The Health Foundation logo
Liverpool CAMHS logo
Purposeful logo
Medical Aid Films logo

What do our clients say?


‘Alternative View Studios really understand our audiences. Their skill is in powerful but simple, beautifully created storytelling.’

Catherine McCarthy, CEO, Medical Aid Films


‘For a number of years we’ve relied heavily on AV Studios to create high quality animations for our Secondary market. Their work has always met our expectations – providing highly engaging and valuable resources for learners.’

Seb Burge, Head of Design EDUK, Oxford University Press


‘I highly recommend Alternative View Studios for making educational animations. They provided a very high level of design and service and we were highly impressed on how they were so adeptly able to adapt or re-create their designs appropriately to the varying cultural contexts that our project demanded.’

Susana Scott, Assistant professor in Infectious Disease Epidemiology, London School of Hygiene and Tropical Medicine



FAQS

What is an explainer animation?

An explainer animation is a short, visually engaging animated video that simplifies complex concepts or processes. These animations are often used in education because imagery, narration and storytelling can make even the most complicated subjects easier for learners to grasp. Explainer animations can also accommodate diverse learning styles to enhance viewers’ understanding and encourage knowledge retention.

How much will a bespoke animation cost?

Custom animations entail detailed scriptwriting, storyboarding, design, voiceover, music selection, and sound effects incorporation. The result is tailored and impactful content that’s perfect for your message and aimed at your specific audience.

As a guide, a bespoke animation (excluding voiceover costs) will cost £1,000 (+VAT) per minute. We always agree on a fixed price at the beginning of a project – once the scope has been finalised. This avoids any unexpected bills when you receive your final animation.

Can you create animations in languages other than English?

We’ve created animations in a huge number of languages including Spanish, French, Russian, Arabic and Chinese; African languages including Kiswahili, Hausa, Sierra Leone Krio, Shona, Ndebele and Somali; Indian languages such as Punjabi, Urdu, Gujarati and Bengali – so the answer is definitely yes!

COVID 19 vaccine when pregnant animation

What subject matter have you created educational animations on in the past?

All kinds! We’ve worked with subject specialists at Oxford University Press to create KS2 Geography, Maths, English and KS3 History resources; academics at the London School of Hygiene and Tropical Medicine to train health workers to deliver malaria prevention; mental health and wellbeing experts to raise awareness of anxiety and self harm; and NHS dentists to teach students intricate dental procedures.

What styles of animation do you create?

We don’t have a house illustration style, but our characters and scenes always include strong flat colours, patterns and detailed elements. Combining these recognisable scenes with graphical devices we create a visual language that resonates with your audience.

Divert Youth Intervention programme explainer animation

Recently, we’ve been experimenting with a collage style that combines photographs, textures and more illustrative elements to create a faux stop-motion animation style. Combining this 2D animation with 3D elements adds depth to the scenes and enhances visual appeal.

LEAP – Brent Gets Wilder animation

Want to find out more?

We’ve been doing this for over 20 years, working with international clients including BBC, Cambridge University Press & Assessment, News UK, Medical Aid Films and Friend. Your creative projects will be in good hands with Alternative View Studios.

Call us on 020 8374 4760 or email on hello@avstudios.com

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