Sound enhances animation, transforming visuals into fully immersive experiences. While animation relies primarily on visual storytelling, sound engages additional senses, enhancing emotional depth and drawing audiences into the narrative.

Setting the mood and creating an atmosphere

One of the primary roles of sound in animation is to build emotional resonance. A soundtrack can establish mood and atmosphere, directly influencing how audiences perceive a scene. A cheerful, whimsical tune can create a sense of adventure; an eerie, low-pitched score makes us feel tension. Even subtle atmospheric sounds like cars beeping or birds singing help us picture the setting and make it come to life, as demonstrated in an animation we created for Woodberry Wetlands, ‘Connect with nature – boost your wellbeing’. 

Sound libraries such as Premium Beats or provide access to a range of music, and then sound effects can be added to build the atmosphere. 

For projects with larger budgets, we work with a sound studio, allowing our clients to participate in the voiceover recording and provide feedback throughout the process, such as suggesting adjustments to pace or intonation.

Bringing characters to life

Voice acting and narration are critical components, breathing life into scripts and animated characters by offering distinct personalities and emotional depth. Voice actors use tone, pitch, and intonation to convey emotions not easily portrayed through visuals alone. This ensures audiences connect with characters on a deeper level. Meanwhile, sound effects enhance character actions and mannerisms, such as a distinctive laugh, quirky footsteps, or signature catchphrases.

Script narration

In a previous article exploring the animation process, we discussed the importance of developing a script that correctly conveys your message and creating a voiceover tone that complements it. This feature will influence the overall effect of the animation. We work with several voiceover artists to find the right fit.

Pacing and story structure

Sound design also shapes pacing and story structure by emphasising the rhythm of crucial scenes. A gradual rise in music builds anticipation, while sudden silences can make a big reveal even more dramatic. Whether it’s a thrilling chase scene or a quiet conversation between friends, the rhythm of the soundtrack helps guide viewers through the emotional ups and downs.

Home recording opportunities for voice artists

Thanks to technology, voice artists can now create high-quality recordings from home. Setting up a home recording studio with affordable microphones, soundproofing materials, and editing software is relatively simple and affordable. This flexibility allows them to produce professional recordings at their own pace, save on studio rental costs, and cater to clients remotely. Home recording studios are a cost-effective solution for short-form animations.

A note on the impact of Artificial Intelligence (AI) on voice artists

AI has mixed effects on many industries; voice artistry is no exception. On the plus side, AI-generated synthetic voices can broaden opportunities by automating dubbing and text-to-speech tasks, allowing voice artists to work on bigger, more creative projects. This tech also helps them expand their reach into new markets. 

However, there’s a downside, too. Since AI can convincingly replicate voices, it raises concerns about job security and fair remuneration. Artists worry their voices will be used without permission, affecting their earnings. Plus, the rise of synthetic voices could reduce demand for human performers. Finding a balance between tech and ethics is vital – not only to ensure fair practices but also for creating authentic, creative content.

In summary

Sound transforms animation into immersive experiences by setting the mood, enhancing emotional depth, and shaping pacing. Voice actors bring characters and scripts to life, while everyday sounds build rich worlds.

Alternative View Studios was founded back in 1998 (and became a limited company in 1999) by Andy Moss and Darren Poore and later joined by myself. We set out with a clear vision: to create high-quality digital content with an emphasis on education. Over the years, we’ve delivered numerous exciting projects across diverse sectors, creating impactful animations and engaging games.

As we celebrate twenty-five years of Alternative View Studios, we’re grateful to our talented team members, past and present, whose dedication and expertise have been the driving force behind our success.

Clients & projects

We also thank our loyal clients, including BBC, Cambridge University Press & Assessment, Friend, Liverpool CAMHS, London School of Hygiene and Tropical Medicine, Medical Aid Films, Oxford University Press, Pearson and Publicis, without which none of this would have been possible.

Our animations and games have helped train health workers throughout Sub-Saharan Africa and supported children and young people in learning Maths, Science, Geography, and English. We’ve created websites and animations in a huge number of languages – some we didn’t even know existed before we started the project!

Embracing change

Our work has taken on new dimensions in recent years as we adapt to changing times and evolving technologies. Like many businesses, since the global pandemic, the rise of video calls and remote working has transformed how we collaborate and communicate, prompting us to explore innovative methods and tools to ensure seamless project delivery.

Making a difference

While we take immense pride in all the work we’ve undertaken, we particularly enjoy projects that allow us to make a positive impact on the world around us. Take the Brent Gets Wilder project, for example. We worked with LEAP London, a CIC that enacts local change, improving lives and fostering creativity. Our animation was an integral part of their campaign, and we made a fun quiz designed to test knowledge of the project. The animation went on to be shortlisted in the WHO Health For All Film Festival 2023.

Future endeavours

As we look to the future, we remain committed to our core values of creativity, innovation, and social responsibility. We’re delighted to continue supporting existing clients, such as Cambridge University Press & Assessment, and working with new clients, MOPAC and Fauna & Flora, on some exciting projects—watch this space.

Whether it’s tackling pressing issues like sustainability, advocating for mental health awareness, or harnessing the power of technology to drive positive change, we’re excited to continue creating fantastic digital content that informs, entertains and educates.

Here’s to our exciting next chapter of impact, innovation, and inspiration.

Neil Thompson

Thanks to a unique combination of visuals and sounds, animations offer endless creative storytelling possibilities. From developing characters and environments to crafting styles and concepts that complement your messaging, animations allow you to propel your storytelling experience to a level many other mediums can’t reach.

Harnessing animation benefits

In today’s tech-savvy era, we have the means to quickly and effortlessly produce and share digital content. However, rather than churning out endless–dare we say, meaningless–content, by taking time to create bespoke content that sparks meaningful conversations and engages viewers, you’ll reap the benefits.

Whether you’re looking to generate interest, simplify complex messages, raise awareness or evoke emotion, animations give creative freedom that no other digital medium can offer.

Creating an impactful animation

To achieve this, think about the purpose of your animation and who it’s aimed at. For example, if it’s to educate audiences, it needs to inform, engage, and capture the viewer’s attention. If it aims to raise awareness, you need it to become part of a conversation, and get people talking about it. These aims and outcomes will determine many aspects of the creative process; the script, characters, settings, music, sound effects and more.

The style of your animation will depend on the story you’re telling. Take a look at this cut-out photomontage style we used to tell the story of how the Brent Gets Wilder project worked with children to repurpose unused areas in their schools to create wildflower meadows and edible gardens.

As well as explaining the project, it also reinforces the key learning messages about biodiversity and looking after our natural heritage.

What makes animation an attractive communication tool?

Universal Accessibility

Animation is a universal language everyone understands. It doesn’t matter where you’re from or what language you speak – animated stories can transcend multiple audiences.

Flexibility and Control

You can control every detail in a scene, from how it looks to how it feels. It’s like a blank canvas where you can paint your artistic vision.

Expressive Characters

Animated characters can show emotions and represent any age, background, culture or ethnicity.

Educational Value

Animation can make learning fun and easy. It can explain tricky subjects, explain complex procedures, and turn dull lessons into exciting adventures.


Animation can suit any audience. It doesn’t matter if you’re making content for kids, adults, or a super niche group – animation can do it all.


Animation can be budget-friendly. It’s often cheaper than live-action productions, especially when you need fancy sets, actors, effects, or tricky locations. That said, you could always consider combining live-action with animation.

Transcending Reality

With animation, you can break the rules of reality. You can go backwards – or forwards in time, use metaphors and explore concepts that don’t exist in the real world.

Animations offer endless possibilities. If you’d like to chat about creating a bespoke animation to tell your story, we’d love to hear from you.

In today’s market, building video into your marketing strategy is a must-have more than a nice-to-have. 

Videos, particularly animated content for marketing, can effectively drive brand awareness and increase conversions. 

Increasing website engagement and conversions

Studies have shown that adding video to your website can increase conversion rates by up to 80%.[1] This is because video can engage and captivate audiences in a way that text and static images can’t.

According to a report by Wyzowl:

  • 96% of marketers say video marketing has increased user understanding of their product or service.[2]
  • 91% of businesses use video as a marketing tool in 2023.[3]
  • 70% of marketers created explainer videos in 2022.[4]

Improving your SEO

Search engines like Google love video content, so incorporating video into your website and social media channels can improve your SEO rankings. A study by Moovly found that having a video on your landing page can increase your chances of appearing on the first page of Google search results by 53 times.[5]

Encourage engagement 

Social media algorithms favour video content, so building it into your social media strategy can help your brand reach a wider audience.[6] 

  • Social video generates 1200% more shares than text and image content combined.
  • Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
  • 96% of people have watched an explainer video to learn more about a product or service.

Incorporating animated video into your marketing strategy can not only increase engagement and conversions, but it can also improve your SEO.

Raising brand awareness

Communicating messages that accurately reflect your brand’s personality can be successfully achieved by adopting the right style of animation. Take this example we created for the University of London Venues, which combines a blend of professional and playful content to illustrate their approach to sustainability and promote their eco-friendly spaces.

So, whether you’re a small business or a large organisation, we’d love to hear from you if you’re thinking about putting video into your marketing strategy.

Games can educate players in an enjoyable and captivating way. The interactive characteristics of HTML5 games can boost engagement and inspire learners, leveraging gaming elements like scoring systems, competition dynamics, and rewards for completing tasks, all of which stimulate involvement and interaction, for instance.

Educators can enjoy the benefits of using gamified educational tools that make learning fun and boost productivity. Using games in teaching can help increase student participation, foster social and emotional learning, and motivate students to take risks. One study of the popular multiple-choice quiz game Kahoot found that it improved students’ attitudes toward learning and boosted their academic scores. 

In this article, we’ll look at the benefits of using HTML5 games in education:

1. Accessibility

HTML5 games are web-based and can be played on multiple devices with modern web browsers, this makes them accessible to a broad audience – learners of all ages. 

It’s important to ensure games are accessible for players with diverse physical or learning abilities where possible. Our educational games follow the W3C Web Content Accessibility Guidelines (WCAG) version 2.0 Level AA whenever viable.

2. Interactive Learning

Games encourage active participation and engagement, which promotes better retention and understanding of educational content. Learners interact with the material through gameplay, reinforcing their knowledge in a fun and immersive way.

3. Immediate Feedback

Many HTML5 games incorporate instant feedback mechanisms so players can learn from their mistakes and make corrections in real-time. This rapid feedback loop enhances the learning process and encourages iterative problem-solving.

4. Gamification Elements

Gamification elements like points, rewards, and leaderboards can motivate learners to set goals, compete with themselves or others, and track their progress. These elements provide a sense of achievement that can boost motivation and sustain interest in learning.

5. Adaptability

HTML5 games can be designed with adaptive features, tailoring the difficulty level to the learner’s skill and knowledge level. This ensures that learners are appropriately challenged and retain engagement. Take a look at the suite of games we developed for the Cambridge University Press & Assessment English department. By using unique scenarios and themes, multiple game types incorporate a wide variety of text-based and audio-visual content that can be suited to the subject, age group and education level.

6. Practical Application

Many HTML5 games are designed to simulate real-world scenarios or processes. This practical application of knowledge helps learners grasp complex concepts by seeing how they work in a tangible context.

7. Self-Paced Learning

HTML5 games allow learners to progress at their own pace, so they can revisit challenging concepts or explore additional content as needed. This self-directed learning fosters autonomy and independence.

8. Collaborative Learning

Some HTML5 games are designed for multiplayer or cooperative play, promoting teamwork, communication, and problem-solving skills among learners. Collaborative learning experiences can be especially valuable in educational settings.

9. Engagement and Motivation

Games are inherently enjoyable, which can translate into increased motivation for learning. Learners are likelier to invest time and effort into fun and rewarding activities.

10. Real-Time Assessment

Educators can use HTML5 games to assess learners’ progress and identify areas where additional support is needed. These games can generate data on performance, which allows for data-driven decision-making in educational contexts.


In summary, HTML5 games are effective for learning because they leverage interactive, engaging, and adaptable features that enhance comprehension and retention of educational content. They cater to diverse learning styles and provide valuable feedback, making them a practical and cost-effective tool in academic settings.

How do we bring your animations to life?

We’re often asked about the process of creating an animation and how long it takes.

Of course, every project is unique, and times can differ. In this article, we’ll help you understand the animation process once the idea and basic content outline have been agreed upon.


Whatever your message, to convey it correctly, it’s essential to get the script right. If you’re unsure where to begin, we can work with you or write the script for you. We’re experienced in tackling all kinds of stories, even the most complex and sensitive subjects.

If you’re unsure how long a draft script will take to voice, some helpful tools can guide you – Words to time and Speech in minutes. Scripts always take longer to voice than you anticipate, so it’s good to do a quick test.

Illustration styling

Once the script is approved, we’ll create illustrations of the key characters and one of the scenes in the agreed style (chosen from our portfolio), which we’ll share for feedback.


When the script and the illustration style have been signed off, we’ll create a static storyboard. This is a step-by-step overview of your story in pictures. Lines from the script will be added to the illustrations so it’s clear which image goes with which text to tell your story.

Title screen and credits

It’s really useful to think about which logos will need to be featured and who needs to be credited on the film early in the development process. This often takes a while to be agreed upon, so thinking about it as early as possible prevents unnecessary delays at the end of production.

Draft or final voice recording

Creating a tone that complements the script is an important feature that will influence the overall effect of the animation, so we work with several voiceover artists and sound studios to ensure we find the right fit. The final voiceover can’t be recorded until the script is agreed upon, so we often record a draft version to use in the animatic.

The timing of the animation is determined by the pace of the voiceover. Two voiceover artists can record the same script in very different ways, and the length of the final animation can change by up to 30 seconds for what is intended to be a four-minute animation.

TIP: It’s worth noting that if a draft voiceover is used at this stage, it may take longer to produce the animation. Also, the animator may need to add pauses to the voiceover to allow the viewer to take in the on-screen animation. This means the length of the voiceover file may not be the length of the final animation itself.


With the storyboard signed off, we then move onto the animatic stage. This is where the images from the storyboard are combined with a draft (or final) voiceover to set the pace and sequence of the film. This is the first opportunity to see the animation as a rudimentary film. Here, you’ll be able to give feedback to the animator on any changes required in the script or the images. Films are shared via Vimeo Review so all stakeholders can add their feedback along the animation timeline in one place.

Vimeo Review

TIP: Once the animatic has been agreed, the final voiceover will be recorded, and the animation will begin, so be aware that any changes after this stage could incur delays and additional costs.

Animatic example


Once the animatic has been agreed upon, the production process can begin. This involves getting the characters moving, adding pans, zooms, and scene transitions, as well as adding music and sound effects. The animation is usually created using a mixture of Adobe Animate and Adobe After Effects.

Exploring the tools we use to create animation

Film drafts

When we’re close to having the film’s final version, we will share it with you via Vimeo Review for last comments and minor tweaks. Any more significant updates, such as changes to the previously agreed action, could delay the schedule and possibly extra costs.

Final film

When all the stakeholders are happy with the film and the brief has been fully met, the animation will be shared via WeTransfer or Vimeo so you can download the MP4 file. We can also deliver animation clips in different aspect ratios for use on social media platforms.

Generally speaking, creating a 3-4 minute animation will take around 6 weeks to 2 months from initial concept discussions to final delivery. But this is just a guide.

So that’s the animation process explained in simple terms. If you’re thinking of creating an animation to explain, entertain, or educate your audience, we’d love to hear from you.

So you’ve decided your organisation needs the support and services of a professional digital expert to create some amazing creative content. If you don’t have the backing of a marketing department or the luxury of an in-house design team and you’ve never worked with a digital agency before, it can be pretty daunting – where do you start?

When working with a digital creative agency, firstly, finding the agency that fits with your organisation is really important. Then there’s the briefing process – whether your project is a one-off animation for a specific campaign or a more comprehensive re-brand, including a range of creative elements.

Take your time to do your research

Recommendations are always a good start. Ask around for referrals and talk to other organisations that have experience working with agencies. It’s essential to get the right fit, so remember, an agency that may work for one organisation may not suit yours. As well as having the right skills and expertise, you should be looking for a team you can build a relationship with – personalities play a big part in this, so bear this in mind in your initial meeting.

Be clear from the outset

You may decide to issue a tender and invite agencies to pitch for your project or take a less-formal approach – a coffee and a chat over Zoom. Either way, understanding each other’s approaches from the outset is essential – for both parties. Although the agency staff should do their background research before any meetings occur, it’s helpful to start by explaining your organisation’s ethos and the audiences you target. Include challenges you face, successes you’ve had, and barriers you’ve overcome – information shared at this stage will lay solid foundations for the future.

Building relationships

The agency should introduce the members of the team who you’ll be working with – as well as the account managers if they’re a larger team. You should be comfortable that your staff will gel with their staff and form a good working rapport with whoever they’ll have the most contact with. At AVS, we always take time to build great working connections with our clients, understanding their organisational culture as well as individual approaches.

It’s a good idea for you to appoint one person the agency will have as the main point of contact for day-to-day conversations and project management. This is especially important when you review the creative output; if you have opposing views within your team, it’s helpful to collate these views and have one spokesperson relay them back to the agency so they can process and process them and come back with a solution.

Don’t be brief when it comes to briefing

Once you’ve familiarised yourselves with each other from an organisation perspective, it’s time to discuss the brief. When working with a digital creative agency, you need to explain your target audience and objectives for the project. If you have a specific creative approach, explain it and show examples. Be clear about the budget to save time-wasting.

Be sure to share brand, style and tone of voice guidelines if you have them.

Invite the agency staff to ask questions; they need to leave the briefing meeting with a thorough understanding of your project, what’s required, and timescales.

Lots of communication

Strong communication links between you both are crucial to building a good relationship. When we’re working on a project at AV Studios, we offer weekly meetings to update on progress and discuss any issues and next steps, but we also communicate closely outside of these meetings.

Trust your agency’s creative expertise

You may have a ‘vision’ of what you’d like your creative project to look like. That’s great – agencies love to hear client suggestions and see examples of work they favour and, conversely, ones they’re not too keen on. But, it’s important to put faith in your agency and listen to their suggestions – their expertise and experience will allow them to advise what will work best for your project.

Give honest feedback

Finally, giving feedback can be tricky, but trust us; we want to hear your honest thoughts as an agency. Be clear on what works and what doesn’t work creatively. This is another reason why ongoing communication is essential throughout the project. Vimeo Review is a practical tool we use when sharing work-in-progress and finalised animation designers. You can read more about this in our helpful blog that explores the stages of creating an animation.

Whether you’re working with an agency for the first time or have a long-term relationship, every project requires a concise animation creative brief. Investing time at this stage will pay off – you’ll get the most out of your animation project and avoid wasting time and budget.

How do I write a creative brief for an animation?

Start with the basics. Exploring these elements will help you focus. It will also make the briefing process smooth by adding clarity for the creative team. Tell us about your business or organisation so we can get a feel for what you do and the services or products you offer.

  • What is the core purpose of the animation? Is it training or education-related? Will it illustrate and describe a detailed procedure? Perhaps it’s to raise an organisation’s profile or form part of a broader marketing campaign. Maybe it’s to supplement an evaluation or annual report. Think about what you want viewers to take away after watching, how they should feel, and whether there are specific calls to action you want them to take.
  • Who is the target audience? It’s important to consider who will be watching this animation and their knowledge of the subject. A professional audience with in-depth knowledge will require a different approach from something aimed at the general public posted on social media; similarly, an educational animation aimed at primary school children will have a different tone from an annual report animation used at a conference. Will it need subtitles or multiple language voiceovers if global audiences are watching?
  • Where will your animation be used, and will it serve multiple purposes? For example, you may take parts and create bite-size clips or gifs for social media or use some of the illustrations in print. It’s good to know this before the creative process begins.
  • How long do you envisage your animation to last? The length will vary depending on the message and its purpose. We can advise you if you’re unsure, but generally speaking, we recommend a maximum of three minutes for an explainer animation. Education or training-based content may require longer, and in some cases, creating a series of short animations that work as a suite might be an option.
  • When is the deadline? The process of creating a three-minute animation usually takes four to six weeks, depending on the scale of the project, When you share your brief, include the date you need your finished project.

With the essential points covered, let’s look at some details that make up the creative elements.


The script is the most important part of your animation. Even if it’s a work in progress and still needs some work, if you have a base script, it’s helpful to share it with us as part of your brief. Doing this can help us get an overall feel for the narrative. Don’t worry if you have an idea but no script; we’re always happy to offer script-writing services to help grow and develop the concept.


Applying subtitles and using speech bubbles can effectively deliver information, but we tend to recommend using voiceovers for greater impact. If you decide to use a voiceover, tell us if it needs to represent a regional accent. Do you have a preference for age or gender? Do you need multiple voiceovers in different languages? These will impact the overall budget and the creative process.


If you have an idea of the illustration style you’d like your animation to use – and conversely, what you don’t like, let us know. (You might want to look at some of the examples in our portfolio for inspiration).

How many characters will appear in your animation? Do they need to be specific, perhaps representing a particular demographic, culture, or diversity?

Will your animation be used to demonstrate a physical procedure? That’s a good choice—animations are effective at this. Provide us with as much information as possible about the procedure to help us understand it well enough to translate it into visual content for your audience. If you have still (static) images as examples, they can help, but if not, sometimes a Google image search can be helpful. If you have corporate brand guidelines—colours, fonts, and logos—don’t forget to share them.


How much will my animation cost? We’re often asked this question at the briefing stage, and many factors impact the cost. If you have a budget, let us know. If not, we will work through the details of the brief and provide you with a quotation. That’s why it’s essential to get the brief right so we can provide an accurate quotation. This will avoid awkward and potentially costly conversations later in the process.

So now that we’ve explained the animation creative brief process, you might be wondering what happens next. Read our blog, ‘How do we bring your animations to life?

How much will it cost? One of the first questions we hear when someone is exploring the possibility of having an animation created for their organisation.

Many factors influence the cost of producing an animation. Unlike off-the-shelf options you can create online, each animation we make is bespoke. This involves a complex design process, not to mention scriptwriting, storyboarding, recording a voiceover, adding music and creating sound effects.

Animation length

A common misconception is that the running time of the animation is the main factor influencing cost. To an extent, this is true; generally speaking, the longer the animation, the higher the cost will be.

However, style and complexity also play a part in calculating the cost of animation. You could have a shorter animation with more detail or a longer animation with less detail for the same budget. A two-minute animation with four characters and four different backgrounds could cost the same as a four-minute film with two characters and two backgrounds. The length of the animation doesn’t always equal a higher cost; it’s the complexity and detail that counts.

Style and detail

A large proportion of the cost will depend on the style of your animation and the detail required; the more illustrated elements – such as characters – that need to be created, the higher the cost. Will you need multiple characters creating, props, and detailed background to tell your story effectively? If you have characters and assets from a previous project – can they be used again?

Depending on the message of the animation and the intended audience, your characters may have simple movements such as blinks, eye movement, basic happy and sad facial expressions, head movement from side to side, arms swinging. However, if you’re looking to convey or explain a complicated process that has to be 100% accurate and checked by several stakeholders, in this case, the animation will be more complex, requiring greater detail and more time to produce.

In the main, our animations are scripted and narrated in the third person by one voice over artist. This is a much less expensive option than working in the first person as each character then needs to be lip-synched and multiple voice over artists sourced.

Script writing

A common mistake is to underestimate the length of the script. An effective animation needs the right intonation and pauses between sentences – sometimes even words – to allow viewers to take the messages in. This means the length of the animation won’t ever equate to a straight read-through of the script.

It’s important to make sure the script has clarity and has been written with visuals in mind. We can help writing your script as part of the project if necessary.


We can’t stress the importance of using professional voiceover artists to accompany your animation. Cutting corners on this detail does affect the overall quality of your final edit. We can source and coordinate voiceovers representing a range of cultural and ethical backgrounds.

One of the benefits of animations is using the same imagery with different language voiceovers. Ensure you state this in the briefing process and whether you will need subtitles included.

Following the process

One last point is about keeping to the original brief. In one of our previous articles, we explained the animation process. It’s important to stick to this as much as possible to keep within budget. The more revisions and amends that are requested, the longer it will take for your project to reach completion – with a risk of exceeding your budget.

Cost examples

Medical Aid Films: Word Childhood Cancer – Communities

  • Length – 3:09
  • Third-person
  • Characters – 5
  • Background illustration 
    • Families home village
    • External hospital
    • Internal hospital
  • Simple movements
  • 30 secs of static illustrations
  • French and English language versions and subtitles

Purposeful – Karo Kura: Corona lan de trut

  • Length – 4:27
  • First person
  • Characters – 5
  • Background and chalkboard illustrations
  • Complex movements
  • Front and profile head shots
  • Arm movements
  • Lip synch

This animation is more expensive than the World Childhood Cancer film because it is longer, the characters move more and it is lip-synced. 

Please get in touch if you would like any more information.

Animation enhances eLearning content by visually simplifying complex concepts and processes. Other advantages of integrating animation into eLearning are its ability to offer conveniently sized segments and allow learners to access animated eLearning videos conveniently. 

But where do you start when creating an animation for education? Whilst a range of software allows you to create your own animation, working with a professional animation studio is advisable (of course, we would say that, but read on to find out why…).

Why use a professional agency to create your animated content?

Choosing a professional agency to develop your animated content has numerous advantages. These agencies employ skilled artists, animators, and scriptwriters with extensive experience, ensuring a high standard of quality and unique creativity. They also have access to technology and software, enabling them to produce visually stunning, bespoke animations. 

Overall, they’ll be able to make recommendations and offer advice – trust us; speaking from experience, this can make all the difference.

Where do you start when creating an animation for education?


1. Establish your audience

The first step in creating an animation-based learning video is to research and understand the audience viewing it. By recognising their level of knowledge, you’ll be able to pitch the right message. 

Do you have multiple audiences of different ages? In that case, you must tailor the language to suit them. Speaking of languages, animations can adopt relevant voiceovers to suit the audience if your animation needs to accommodate more than one dialect. Ensure cultural differences, such as clothing and background settings, are correctly depicted.

Once you understand your audience, you’ll know how to present the information; many different animation styles exist. For example, suppose you are educating young children. In that case, the kind of animated content you’ll make should be a style they can relate to.

2. Scriptwriting

It’s essential to spend time writing your script; this is one of the most critical stages. Working with specialists within the field of the subject on which you’re focusing is crucial. It’s essential to have experts checking facts while developing your script to ensure information is correct and not open to misinterpretation. When we create training animations for the London School of Hygiene and Tropical Medicine, we consult with experts, for example, National Malaria Programmes, to ensure the content is correct from a technical perspective and that the right tone and language are used for the intended audiences. 

You may go through several drafts before deciding on the final version. Your script will then need to be recorded as a voiceover to add extra information and a human touch. We recommend using a professional voiceover (VO) artist—the audio element is just as important as the visuals if you want a polished result. 

Again, think about your audience and subject matter when selecting your VO artist. Do you want a lively and informal – like the tone used in this animation for students, or for younger audiences, something a little more fun and engaging? You may even need multiple voices for different characters if you have a complex subject to explain; this can help keep the learner’s attention.

3. Creating the animation

Now, you’re ready to begin the creative stage, where your vision will come to life. Based on the script, a storyboard will outline the visual structure of the animation. Then, the details of the characters, backgrounds, etc., will be created. A draft voiceover is often used here to ensure the visuals roughly align with the audio. 

Once the storyboard is agreed upon, the technical part of animating and putting together the final voiceover begins. At this stage, special effects are added to bring your animation for education to life.

Read our animation process blog here to understand the technical process.

Want to find out more?

We’ve been doing this for over 25 years, working with international clients including BBC, Cambridge University Press & Assessment, News UK, Medical Aid Films and Friend. Your creative projects will be in good hands with Alternative View Studios.

Call us on 020 8374 4760 or email on