In today’s market, building video into your marketing strategy is no longer a nice-to-have but a must-have. 

Videos, in particular animated content, can be incredibly effective in driving brand awareness and increasing conversions. 

Increasing website engagement and conversions

Studies have shown that adding video to your website can increase conversion rates by up to 80%.[1] This is because video has the ability to engage and captivate audiences in a way that text and static images can’t.

According to a report by Wyzowl:

  • 96% of marketers say video marketing has increased user understanding of their product or service.[2]
  • 91% of businesses use video as a marketing tool in 2023.[3]
  • 70% of marketers created explainer videos in 2022.[4]

Improving your SEO

Search engines like Google love video content, so incorporating video into your website and social media channels can improve your SEO rankings. A study by Moovly found that having a video on your landing page can increase your chances of appearing on the first page of Google search results by 53 times.[5]

Encourage engagement 

Social media algorithms favour video content, so building it into your social media strategy can help your brand reach a wider audience.[6] 

  • Social video generates 1200% more shares than text and image content combined.
  • Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
  • 96% of people have watched an explainer video to learn more about a product or service.

Incorporating animated video into your marketing strategy can not only increase engagement and conversions, but it can also improve your SEO.

Raising brand awareness

Communicating messages that accurately reflect your brand’s personality can be successfully achieved by adopting the right style of animation. Take this example we created for the University of London Venues, which combines a blend of professional and playful content to illustrate their approach to sustainability and promote their eco-friendly spaces. 

So, whether you’re a small business or a large organisation, if you’re thinking about putting video into your marketing strategy, we’d love to hear from you.

Whilst gamification isn’t a new concept, incorporating game-like elements into non-gaming activities can enhance engagement and motivate learners. Educators are reaping the benefits of using gamified teaching tools that make learning more enjoyable and increase productivity.

Let’s look at four key benefits of using HTML5 games in education.

1. Increased Engagement

HTML5 games can help increase student engagement in the classroom. Students who actively engage in learning are more likely to retain the information being taught. Additionally, research has shown that students who play educational games have increased levels of motivation and attentiveness.[1] Gamification encourages intrinsic motivation, which is the desire to do something because you are interested in the task. This motivation leaves learners genuinely enjoying the topics they are studying.[2]

2. Greater Flexibility

One of the issues educators often face is enabling students to engage with material outside of class. A great benefit of HTML5 games is that they can be used on any device with an internet connection allowing students to access the games from home, at school, or on the go. This flexibility can be helpful for busy families or for students who have difficulty paying attention in a traditional classroom setting.

With HTML5 games, teachers can assign specific games for students to play that are directly related to the material they’re learning in class. By incorporating games into the curriculum, teachers can increase engagement and help students better understand and retain the material.

3. Enhanced Understanding

Another benefit of HTML5 games is they can enhance understanding by providing another perspective on the material. Students can get bogged down in the details of what they’re learning and lose sight of the bigger picture. Games can provide a different way of looking at the material and help students see how all the pieces fit together. In addition, by playing games, students can develop a deeper understanding of the concepts they’re learning since they have to apply them to progress in the game.

4. Improved Collaboration

Lastly, HTML5 games can also be used to encourage collaboration among students. Many educational games are designed for multiple players, allowing students to work together to solve problems and figure out solutions. This type of teamwork is an important skill that will benefit students inside and outside the classroom. And by working together on game-based tasks, students can develop stronger relationships with their classmates.


HTML5 games offer many benefits for education, from increased engagement and enhanced understanding to improved collaboration among students. As schools continue incorporating more technology into the curriculum, we can expect to see gamification increasingly used in classrooms.

Want to find out more?

We’ve been doing this for 20 years, working with international clients including BBC, Cambridge University Press, News UK, Medical Aid Films and Friend. Your creative projects will be in good hands with Alternative View Studios.

Call us on 020 8374 4760 or email on