Animated content for marketing

In today’s market, building video into your marketing strategy is no longer a nice-to-have but a must-have. 

Videos, in particular animated content, can be incredibly effective in driving brand awareness and increasing conversions. 

Increasing website engagement and conversions

Studies have shown that adding video to your website can increase conversion rates by up to 80%.[1] This is because video has the ability to engage and captivate audiences in a way that text and static images can’t.

According to a report by Wyzowl:

  • 96% of marketers say video marketing has increased user understanding of their product or service.[2]
  • 91% of businesses use video as a marketing tool in 2023.[3]
  • 70% of marketers created explainer videos in 2022.[4]

Improving your SEO

Search engines like Google love video content, so incorporating video into your website and social media channels can improve your SEO rankings. A study by Moovly found that having a video on your landing page can increase your chances of appearing on the first page of Google search results by 53 times.[5]

Encourage engagement 

Social media algorithms favour video content, so building it into your social media strategy can help your brand reach a wider audience.[6] 

  • Social video generates 1200% more shares than text and image content combined.
  • Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
  • 96% of people have watched an explainer video to learn more about a product or service.

Incorporating animated video into your marketing strategy can not only increase engagement and conversions, but it can also improve your SEO.

Raising brand awareness

Communicating messages that accurately reflect your brand’s personality can be successfully achieved by adopting the right style of animation. Take this example we created for the University of London Venues, which combines a blend of professional and playful content to illustrate their approach to sustainability and promote their eco-friendly spaces. 

So, whether you’re a small business or a large organisation, if you’re thinking about putting video into your marketing strategy, we’d love to hear from you.